What is organizational loyalty?

Company loyalty is the psychological attachment of an individual to a company, which includes feelings of engagement, loyalty, and belief in the values of the company. Modern research has established several important factors that determine organizational loyalty:

• Employment Procedures - Employees' sense of belonging often begins to develop long before they join an organization. The first contact between an organization and a prospective employee is important.
  
  
• Expectations – Employees are more loyal when there is a match between a person’s expectations and job offers.
  
  
• Appointment and training - in the process of appointment, training is of great importance. As it turned out, loyalty is associated with employees' perception of the organization's efforts to ensure their development.
  
  
• Relationships with Managers - Employees who have a good relationship with their immediate managers have a higher degree of loyalty.
  
  
• Relationships with colleagues and belonging to the team - it is important that the company has a sense of collective belonging. That is why organizations that want to achieve a high level of loyalty, should try to find ways that will ensure loyalty through teamwork both at work and outside of work.
  
  
• Organizational fairness and trust - employee loyalty is partly shaped by their perception of how fair the company treats them, and whether employers care about the well-being of their employees.
  
  
• Promotion - Loyalty is also affected by employee promotion policies and practices.
  
  
• Work-life balance – Employees should feel like they can achieve work-life balance. It is important to create programs that help ease the workload for employees; e.g. flexible working hours, rest time, etc.
  
  
• Salary and bonuses – Salary makes loyalty to an organization valuable. Satisfying the material needs of employees is one way to achieve their loyalty.

   

   Citadeli advises you to consider the factors that determine organizational loyalty so that you can form a strong, loyal, contented and happy company that will ensure the continuous development of your organization.