What are the challenges associated with leasing construction equipment and materials, and how does "Citadel Rent" respond to them?
Citadeli has been offering customers all the necessary materials for foundation construction and repair works for years. Recently, it additionally created another direction - "Citadeli Rent", which allows partners to purchase and lease construction equipment.
"Business Press News" was interested in the news in Citadeli, which was discussed by the company's commercial director - Archil Lezhava, head of business development - Simon Japaridze and head of the public relations and marketing department Nino Ghonierashvili.
Archil Lezhava - commercial director of Citadeli
What is the main concept of "Citadeli Rent" and how does it help the construction business to develop?
It's no surprise that construction equipment is one of the contractor's highest costs that affects the price of the final product. Hence, the rental trend is increasing in the industry segment. Technology has played a major role in solving the rental process without any problems, and that is why the Citadeli company has created a separate direction - in the form of "Citadeli Rent", which allows the customer to more flexibly and, most importantly, cheaply solve the above-mentioned challenges in the shortest possible time.
How important is it to a construction business to have a quality and reliable machinery and equipment rental service? What challenges did they have and do they have in this direction and how will "Citadeli Rent" answer them?
Construction projects often go over budget due to design flaws, inaccurate estimates, and other factors. Therefore, construction contractors are constantly looking for ways to optimize their resources and save costs. The cost of heavy construction equipment is relatively high compared to the operating costs of other industries. The total cost of ownership of heavy equipment is higher than renting it. The purchase of equipment is a major investment that requires upfront capital. This high initial purchase cost may negatively affect the project budget. On the other hand, leasing offers the contractor an excellent opportunity to save costs and gain access to technologically advanced equipment. This allows contractors to better allocate their resources.
"Citadeli Rent" provides such opportunities to many construction companies and developers involved in this field.
What is the development vision of "Citadeli Rent", what innovations does the company introduce and what distinguishes it from other players on the market?
Our priority is to be the leader in the equipment rental industry in the regional market with the level of customer service and competitive prices, which we have achieved up to this point. In the future, we also have the ambition to save partner companies financial costs, as well as to offer flexible and pragmatic solutions for structural construction. The company plans to expand the selection of special high-tech formwork systems, which will further increase the already very wide range of products. It can be safely said that our on-site inventory is the first and most important determining priority for creating the greatest comfort for all companies, and the world-class well-known brands that we have (partner), once again demonstrate the seriousness of our company and its positioning as a leader in its field.
Simon Japaridze, head of the company's project attraction and business development, talks about how many types of construction techniques and equipment are available at "Citadeli Rent" and how the diversity of the assortment will help the construction business.
We have presented the necessary materials, equipment and systems for fundamental works in the direction of Citadeli rent.
Our rental offers include tower cranes, external freight-passenger elevators, façade lifts, load receipt platforms, construction waste receiving pipes, construction perimeter safety nets, temporary fences. Vertical formwork systems, horizontal formwork systems, scaffolding, spatial (high load) scaffolding, construction wooden beams, laminated plywood, construction adjustable riser (various heights), rebar cutting and bending machine, formwork mounting accessories.
Why is it important to buy and rent these products from a reliable company and how does Citadeli ensure reliability?
In any field, it is important to give the right recommendation and take responsibility for it - this is what Citadeli has been doing right for years.
The recommendations issued by our engineers should determine the long-term operation of materials or systems, therefore, such approaches of ours to companies create credibility towards Citadeli.
It is interesting to know which products manufactured by outstanding and authoritative companies are available in "Citadeli Rent"?
Citadeli offers a variety of services and brands. In Citadeli, construction or development companies can buy or rent products of such well-known manufacturers as: Peri, Gokdelen, Sveza, Baymak, Liebheer, Potain, TGM, Comansa, Gocmaksan, Atabey makina, Alimak and others.
What new and modern construction techniques and equipment are you planning to introduce?
In Citadeli, we are permanently increasing the assortment, which is enabled by our partners - leading international companies, including the German company PERI, whose official representatives we have been since 2018. It is in cooperation with such companies that we systematically offer innovative and latest formwork systems and materials to the market.
In the near future, it is planned to lease stationary concrete receiving and distributing units, construction anti-wind protection systems, and special formwork systems for infrastructure projects.
uring the interview, the head of the Public Relations and Marketing Department, Nino Ghonierashvili, focused on the need and advantages of the "Citadeli Rent" direction.
It is common to work with only one profile in the field of building materials. It can be a service for selling or renting materials. Consequently, companies, depending on specific needs, have to work with different suppliers, which requires additional time and energy, which creates an uncomfortable work environment.
In order to prevent the above-mentioned disadvantages, along with the sale of construction materials and equipment, we actively started working in the rental direction as well.
Why did Citadeli company decide to develop the direction of rental?
Transferring the world's innovative news to the Georgian reality is mainly related to a large financial resource. Not all companies are ready for this expense.
Through lease cooperation, we allow companies, despite saving financial resources, to carry out construction with modern, innovative materials and give future residents an unconditional guarantee of quality.
What innovations will the company introduce in the future?
@Citadelii Rent – is one of the major directions of Citadeli. With this service, we have acquired additional loyal customers, because we can always adapt to their needs and wishes.
We try to keep the offers in sync with the demands and/or needs of the market. That is why, in order to further develop this direction, we are planning to diversify the offered assortment.
As the representatives of the company mentioned in the conversation with "Business Press News", the service offered by Citadeli is available throughout Georgia.